Prime Advantage Advisory

Prime Advantage Advisory

Sector Experts

Business Consultancy, Strategic Planning and Exit Strategies from experts who have done it before you.

In addition to having successfully started, grown and exited a business, a Prime Advantage Sector Expert will be able to demonstrate a combination of sector specific skills, knowledge and experience along with an understanding and appreciation of the needs of the small and medium size business owner and entrepreneur.

Our Sector Experts offer advice in :

  • strategically and operationally reviewing your business
  • articulating your vision, aspirations and goals
  • a financial health check of your business
  • developing business strategy, planning and processes
  • introducing potential customers and channel Partners
  • understanding your funding choices
  • delivering and measuring increased performance
  • optimising Board effectiveness
  • maximising profit performance and outcome

Partners and Sector Experts

Greg Tufnell - Managing Partner and Retail and Consumer

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Greg Tufnell: Managing Partner and Sector Expert for: Retail and Consumer, Sports and Hospitality and Professional Services Sectors.

Full Profile










Our Partners and Sector Experts


Brian Farrugia - Managing Partner and : Travel & Transportation, Automotive, Service Industry and The Collaborative Economy

Brian Farrugia – Managing Partner

Travel & Transportation and Automotive and Service Industry and The Collaborative Economy

Brian Farrugia has built a successful career in the service industry working at all levels from shop floor to Chief Executive.

His initial training was with Hertz and the disciplines learned in this global leading organisation have held in good stead throughout his career.

Read Brian’s Full Profile.

Get informed with Brian’s latest blogs.


Mark Manderson Australia New Zealand Sector Expert

Mark Manderson – Sector Expert

Australia and New Zealand

Mark is an accomplished executive with a career of over 25 years’ experience in leading high performance executive teams to drive change, propel sales, market share and profit growth. Mark’s business career has seen him gain global experience in Australia, New Zealand, United Kingdom, Canada, South Africa and Barbados.

Read Mark’s Full Profile.

Get informed with Mark’s latest blogs.

Ranjan Ramparia

Ranjan Ramparia – Prime Advantage Corporate Finance

Experienced corporate advisor and independent non-executive director

Ranjan is an experienced corporate advisor and independent non-executive director.  She works across a range of sectors, with a particular focus on the consumer industries, including companies in the branded luxury goods sector and the financial services sector.  She has significant experience acting as a director of regulated financial services companies and as director of operating businesses.

Read Ranjan’s Full Profile.

Get informed with Ranjan’s latest blogs.

Peter Scott


Peter Scott – Prime Advantage Advisory

Experienced Retail Sector Advisor

Peter has 35 years experience in consumer-led businesses predominantly retail-serving his apprenticeship at Marks and Spencer, BHS and Arcadia

He was instrumental in establishing Ann Summers as a strong High Street brand opening over 100 stores in 3 years, integrating the Knickerbox brand into the existing business and building the operational and people structure to ensure that the brand values were not lost during a period of significant growth which included International expansion in Spain and the Republic of Ireland.

Read Peter’s Full Profile







Greg Tufnell Managing Partner

Greg Tufnell – Managing Partner

Retail and Consumer, Sports and Hospitality and Professional Services Sectors

Greg is a highly experienced Chairman, Managing Director and a blend of entrepreneur, strategist and hands on operator.

He has significant commercial, business turnaround, acquisition and fund raising experience across the large corporate and publicly quoted sector as well as private equity backed and privately owned SMEs.

Read Greg’s Full Profile.

Get informed with Greg’s latest blogs.


Chris Airey

Chris Airey – Sector Expert

B2B & Business Services, Digital, Outsourcing & BPO, Customer Services, IT & Technology Sectors

Chris is one of the rare breed of board leaders who can mix business change and technology ability with normal business common sense. He is an entrepreneur, strategist as well as a hands on deliverer with an instinctive focus on customers, driving business growth and creating value.

Read Chris’s Full Profile.

Get informed with Chris’s latest blogs.

Lee Billingham Partner Energy and Engineering 

Lee Billingham – Sector Expert

Energy and Engineering Sectors

Lee is a highly-experienced Consultant and Chartered Engineer with a broad range of leadership experiences and successes gained from numerous positions in companies small and large, including BP where he held leadership roles across projects, operations and technology development.

The bulk of his experience has been in the oil and gas sector and he has broadened into the wider energy sector including renewables. With an engineering background Lee also has a thorough appreciation and understanding of the challenges in manufacturing industries and the engineering supply chain.

Read Lee’s Full Profile.

Get informed with Lee’s latest blogs.







Siva Sivaraman – Prime Advantage Corporate Finance

Siva is a Business & Finance Executive with over 30 years experience.

Siva has particular expertise in the SME sector; helping businesses grow, turnaround, raise funding and develop their exit strategy. His business experience covers Finance, Working Capital Management, Fund Raising, Restructuring, Turnaround, Managing Rapid Business Growth, Operations and Strategic Planning.

Read Siva’s Full Profile.

Keep informed with Siva’s latest blogs.


Gionn Martino 

Gionn Martino – Sector Expert

Australia and New Zealand

Gionn is a highly accomplished, experienced business executive with a career spanning more than 28 years. He has extensive experience across a number of business sectors including professional and financial services, manufacturing, construction, property, logistics and equipment hire. Gionn’s work with business owners and stakeholders has centred on achieving alignment and engagement to create innovative organisations and drive strong growth.

Read Gionn’s Full Profile.

Get informed with Gionn’s latest blogs.








Prime Advantage Advisory Overview

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Become A Partner at Prime Advantage Advisory

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