Prime Advantage Advisory

Prime Advantage Advisory

Chris Airey - Sector Expert

B2B & Business Services, Digital, Outsourcing & BPO, Customer Services, IT & Technology Sectors

Chris AireyChris Airey: Sector Expert and Business Advisor

Chris Airey is one of the rare breed of board leaders who can mix business change and technology ability with normal business common sense. He is an entrepreneur, strategist as well as a hands on deliverer with an instinctive focus on customers, driving business growth and creating value.

Chris has significant commercial, turnaround, integration and delivery skills across many ownership structures both public and private, regulated and non-regulated, consumer and business facing organisations. His experience is broad including retail, financial services, logistics, customer management, print, digital and marketing sectors. He has also worked in international organisations.

With a background in technology and outsourcing a current thought leadership focus is ‘digital’. Whilst ‘digital’ makes great strides in the consumer world, its adoption within a business context generally remains patchy or at a surface level. This is an area where in particular Chris can review people, product, marketing, processes, Clients, sourcing, attitudes and IT to determine what Digital value could be unlocked and how to deliver. This challenge is equally appropriate to technology businesses as well as the business services sector as it is a key route to maximising business wealth for minimum dilution on investment or maximum return on business exit.


See How Chris' Experience Can Help You Develop Your Corporate Strategy.

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Direct / Mobile: +44 (0)7824 472279

Central Phone: +44 (0) 207 002 1162

Chris’s latest News and Insights from the B2B and Business Services, Digital, Outsourcing and BPO, Customer Services, IT and Technology Sectors.

Current Roles

Prime Advantage Advisory : Founder Partner: 2014 – Present

A multi sector advisory and corporate finance specialist helping the owners and CEOs of small and medium size businesses inspire growth, create value and maximise wealth.

Nothing But EPIC: Non Executive Director: 2014 – Present

Social Media Digital Agency with a software / app strategy that intends to disrupt the current mindset on social platforms by making distribution work for users.

Intuitus: Consultant: 2014 – Present

Specialist Due Diligence Provider of the Year unquote” British Private Equity Awards 2015

Intuitus Limited – Expert IT and Technology Advice Throughout the Investment Life-Cycle. Assignments have included mobile retail (Turkey), fund management, insurance and insurance field services.

Umbrella Marketing TEAM: Managing Director: September 2014 – Present

Bringing business process outsourcing to the marketing and digital services talent challenge. Helping the owners and CEOs of small and medium size businesses get their products and services visible in the market at a managed cost. Not an agency, a long term marketing and digital ally.