Prime Advantage Advisory
Prime Advantage Advisory
Siva Sivaraman - Partner, Corporate Finance
Siva Sivarama: Partner, Corporate Finance
Siva is a Business & Finance Executive with over 30 years experience.
Siva’s sectors of expertise range from consumer, retail, furniture, Paint and builders merchants, Kitchen suppliers, Healthcare & Pharmaceuticals to SaaS (Software subscription).
He has particular expertise in the SME sector; helping businesses grow, turnaround, raise funding and develop their exit strategy.
Having worked in various sectors, in principle, Siva has found that businesses in all sectors are relatively similar. All businesses have a customer, a Sales and Marketing team to engage the customer, operations to deliver the goods/services and manage supply chain and after-sales support to complete the circle.
Having spent 5 years in a Chartered Accounting Practice Siva moved into Commerce and Industry in 1992, working for both large and SME businesses including Samsung in UK, HCA Hospitals in UK and Coles Myer Group in Australia. He then spent 10 years from 2001 as Finance and Operations Director for Private Equity backed businesses in the SME sector, responsible for Finance, Warehouse and Logistics, HR, IT and Retail Merchandising. During this time, he worked closely with other Board members, both formulating and successfully executing a strategy in order to deliver agreed EBITDA expected by investors and other stakeholders. This included a successful turnaround, MBO and exit.
Siva’s business experience covers Finance, Working Capital Management, Fund Raising, Restructuring, Turnaround, Managing Rapid Business Growth, Operations and Strategic Planning.
Since 2010 Siva has developed a range of clients in the SME sector whilst acting as part time Finance and Operations Director. Currently Siva is acting as European CFO for a fashion group based in China, with European Operations covering Germany, Turkey, Eastern Europe and Spain. He was a key part of the Management team who grew the UK Revenue from £2m to £55m in 4 years. Siva has also advised and assisted a Pharmaceutical business with the sale of its overseas subsidiary.
Siva understands that business strategy and execution doesn’t mean formulating strategy and following it to the exclusion of everything else. It requires regular review of the business and the environment, which may result in alteration and even a change of direction to ultimately deliver the agreed results, be it EBITDA, growth or exit. It is therefore important to develop appropriate performance measures including KPIs to help with regular review.
Educated in Bangalore, India at Bishop Cotton Boys School, Qualified as Chartered Management Accountant in 1986 and graduated as an MBA from Warwick Business School in 1997. Siva is a keen tennis player and enjoys a regular game.
See How Siva's Experience Can Help You Raise Corporate Finance.
Direct / Mobile: : +44 (0)7762 130 799
Central Phone: +44 (0) 207 002 1162
Siva’s latest News and Insights from Corporate Finance.
Creative Design Industries Ltd part of the Indochine Group : CFO for the Group’s European Operations – Mar’11 – Present
Design, Manufacture and wholesale of womenswear to High Street Retailers in the UK, Germany and Spain.
Luke Roper Ltd : CFO Sep’14 – Present
Design, Manufacture and Distribution of Men’s Streetwear Brand “Luke” both in UK and Overseas. Distribution channels include Franchise, Online, Wholesale and Retail
Interport Ltd : NED/Advisory Role Apr’15 – Present
Pharmaceutical Wholesalers importing from the EU and distributing in the UK
Ray Munn Ltd : Advisory Role Apr’11 – Present
Builders Merchant and retailer of upmarket home decorative products, including paints, flooring and wall paper
Eico Paints Ltd : Advisory Role Apr’11 – Present
Wholesale and online sale of “Eico” branded Eco friendly, upmarket paints.
Ray Munn Kitchens Ltd : Investor and Director Apr’11 – Present
Design, Manufacture and supply Upmarket modular and bespoke kitchens