Prime Advantage Advisory

Prime Advantage Advisory

Siva Sivaraman - Partner, Corporate Finance

Siva Sivarama: Partner, Corporate Finance

Siva is a Business & Finance Executive with over 30 years experience.

Siva’s sectors of expertise range from consumer, retail, furniture, Paint and builders merchants, Kitchen suppliers, Healthcare & Pharmaceuticals to SaaS (Software subscription).

He has particular expertise in the SME sector; helping businesses grow, turnaround, raise funding and develop their exit strategy.

Having worked in various sectors, in principle, Siva has found that businesses in all sectors are relatively similar. All businesses have a customer, a Sales and Marketing team to engage the customer, operations to deliver the goods/services and manage supply chain and after-sales support to complete the circle.    

Having spent 5 years in a Chartered Accounting Practice Siva moved into Commerce and Industry in 1992, working for both large and SME businesses including Samsung in UK, HCA Hospitals in UK and Coles Myer Group in Australia. He then spent 10 years from 2001 as Finance and Operations Director for Private Equity backed businesses in the SME sector, responsible for Finance, Warehouse and Logistics, HR, IT and Retail Merchandising. During this time, he worked closely with other Board members, both formulating and successfully executing a strategy in order to deliver agreed EBITDA expected by investors and other stakeholders. This included a successful turnaround, MBO and exit.

Siva’s business experience covers Finance, Working Capital Management, Fund Raising, Restructuring, Turnaround, Managing Rapid Business Growth, Operations and Strategic Planning.

Since 2010 Siva has developed a range of clients in the SME sector whilst acting as part time Finance and Operations Director. Currently Siva is acting as European CFO for a fashion group based in China, with European Operations covering Germany, Turkey, Eastern Europe and Spain. He was a key part of the Management team who grew the UK Revenue from £2m to £55m in 4 years. Siva has also advised and assisted a Pharmaceutical business with the sale of its overseas subsidiary.

Siva understands that business strategy and execution doesn’t mean formulating strategy and following it to the exclusion of everything else.  It requires regular review of the business and the environment, which may result in alteration and even a change of direction to ultimately deliver the agreed results, be it EBITDA, growth or exit. It is therefore important to develop appropriate performance measures including KPIs to help with regular review.

Educated in Bangalore, India at Bishop Cotton Boys School, Qualified as Chartered Management Accountant in 1986 and graduated as an MBA from Warwick Business School in 1997. Siva is a keen tennis player and enjoys a regular game.


See How Siva's Experience Can Help You Raise Corporate Finance.

7 + 9 =

Direct / Mobile: : +44 (0)7762 130 799

Central Phone: +44 (0) 207 002 1162

Siva’s latest News and Insights from Corporate Finance

Current Roles

Creative Design Industries Ltd part of the Indochine Group : CFO for the Group’s European Operations – Mar’11 – Present

Design, Manufacture and wholesale of womenswear to High Street Retailers in the UK, Germany and Spain.  

Luke Roper Ltd : CFO Sep’14 – Present

Design, Manufacture and Distribution of Men’s Streetwear Brand  “Luke” both in UK and Overseas.  Distribution channels include Franchise, Online, Wholesale and Retail  

Interport Ltd : NED/Advisory Role Apr’15 – Present

Pharmaceutical Wholesalers importing from the EU and distributing in the UK

Ray Munn Ltd : Advisory Role Apr’11 – Present

Builders Merchant and retailer of upmarket home decorative products, including paints, flooring and wall paper

Eico Paints Ltd : Advisory Role Apr’11 – Present

Wholesale and online sale of “Eico” branded Eco friendly, upmarket paints.  

Ray Munn Kitchens Ltd : Investor and Director Apr’11 – Present

Design, Manufacture and supply Upmarket  modular and bespoke kitchens